Stephan Simmons

Work / Complete rebrand · Website rebuild

Merchants International

Merchants International sources, engineers, and delivers custom fixtures and furnishings. I upgraded the logo, built the new identity and brand guidelines, and rebuilt the website around a clearer explanation of the company and its work.

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Merchants International project photograph 1
01

The identity

The logo upgrade became a complete visual system: a refined mark, typography, color palette, and practical rules gathered into a brand guide the company could use consistently.

Cover of the Merchants International brand control manual
Merchants International logo construction and clear-space guidelines
Approved Merchants International logo variations
Merchants International navy, sage, beige, and black color palette
02

The website

I rebuilt the site around a clearer explanation of what Merchants does—from sourcing and engineering through delivery and assembly—and carried the new identity through every page.

Homepage of the rebuilt Merchants International website
Rebuilt website · Current homepage
Visit the website ↗

Before / after

The original site and logo beside the rebuilt website and identity.

Original Merchants International homepage with the former logo and shipping imagery
Before · Original website and logo
Rebuilt Merchants International homepage using the new identity
After · Rebrand and website rebuild
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